How important is product packaging design? You can have the best product in the world but if the packaging is not correct then no one is going to take any notice and will move onto the next item on the shelf.
They say it takes less than three seconds to grab the attention of a consumer and if you take into consideration there is on average 40,000 items in a supermarket, then your product has to work hard to get noticed.
Lots of businesses fail to recognise that the consumer first sees with their eyes and once you have captured their attention they will then be enticed to interact with your product. If the packaging is correct and the product is as good as you say then without a doubt your sales will grow.
Packaging is the medium that many businesses exploit to convey their business brand and this is where we come in. Creative Edge knows how to engage the target audience and what works when a customer interacts with a products packaging.
We know that the retail sector is perhaps the most challenging marketplace and understand that the three dimensional aspect of packaging is key to ensuring a good design.
Colour is vitally important to any packaging as this might be the first thing the customer remembers. We all know what colour a Coca Cola can is? The colour of a lovely, Cadbury’s Dairy Milk chocolate bar wrapping?
Choosing the right colour/colours make your product recognisable and it is important that we have an understanding as to what it is you are selling and we can set your packaging apart from the rest.
We will create a look and feel which flows through your product packaging….
With Creative Edge you will receive no nasty surprises either, we are so confident of our work that once we’ve agreed a price, regardless of the amount of amends or revisions you require, the price we quote is the price you’ll pay.
Let us help make the right first impression for your product. We guarantee you will not be disappointed. If you fancy getting together, why not come in and see us, but don’t worry if you cannot make it here, we’ll come to you.
Creative Edge, from packaging design consultants to promotional packaging design, we are here to help put your product on the market.