Database Management & Purchasing

Helping You Build Your Database

A customer database can be a hugely valuable asset to your business, enabling you to keep a record of all your customers, identify the best prospects at the optimum time, and communicate with them on a regular basis to keep your business front of mind when they need your products and services.

But every customer database needs a bit of regular TLC to keep it finely-tuned and ready for action. Industry experts estimate that database information can become out-of-date at a frightening rate of up to 40% every year, and the cost of wastage by using out-of-date customer data can be very significant, turning a potentially profitable campaign into nothing but a big waste of time and money for your business.

If you’ve already got an existing customer database, let us cleanse it for you to maintain the quality of the customer data you hold, allowing you to use it with complete confidence that it’s still up to the job of increasing business for you.

Or maybe you’ve got lots of smaller databases and customer lists that you’d like to merge together to give you one single tool with which to manage your customer communications programmes? We’ll rise to the challenge and combine all your existing databases, identifying and merging any duplicates along the way of course.

The cost for database cleansing depends on the amount of customer data you’ve got and how up-to-date it is. If the data is good quality and fairly recent, then the costs will be minimal, but it’ll cost a bit more if the data is quite old. Let us undertake a quick audit of your database and provide you with a quote for whipping it into shape.

If your business is relatively new, and you’d like to increase the size of your current database, we can help with that too, buying-in good single or multiple use prospects for your postal, email or telephone campaigns from a wide choice of respected data sources. And we’ll always screen any new prospects against your existing customer data to make sure you don’t waste any of your precious marketing funds paying for duplicate records.

Our database cleansing services include screening against a wide range of nationally available registers covering 45 million UK households. Not only will this improve the quality, accuracy and effectiveness of the data you hold, but it also protects you and your company from the risk of prosecution for contacting people you shouldn’t.