Email Marketing
Enjoy Holidays require us to produce weekly email marketing campaigns for us to send to their database. Often these emails are based on their current press advertising pieces although we are on some weeks required to produce multiple pieces based on what their current offers are.
As a thriving Tour Operator with 5 shop locations Enjoy Holidays have stiff competition from other regional Tour Operators as well as the national competitors so it is important we keep their client base up to date with their ever changing offers and updates.
We have produced an iconic brand for Enjoy Holidays that covers all of their marketing pieces which gives them a modern identity fitting with their industry. It is easy to continue this theme onto their email marketing along with 3 generic lines of text which we add to the top of each piece to catch the readers attention from the very instant they lay their eyes on it.
All content is current, up to date and entirely clickable so the recipient can click and end up instantly on the Enjoy Holidays website where they can find out more information on the offer(s) advertised. The artwork is then finished off with all the various contact methods available to the recipient should they wish to contact Enjoy Holidays further.
Strong imagery, clear concise text and content that is relevant is so important to any email campaign. Our clever email marketing platform furnishes us with data relating to each email campaign so we can see exactly how many emails have been sent successfully out of the data supplied as well as how many people have actually read the content and also how many people have opted out of receiving further content. This is something that Enjoy Holidays heavily rely on. Luckily they have very few opt outs as their database is up to date and managed correctly.
