Enjoy Holidays

Details

Client: Enjoy Holidays

Tools: Photoshop, InDesign

Services Provided

  • Graphic design based on existing brand standards
  • Keeping to official logo guidelines
  • Colour scheme in keeping with clients’ colour table
  • Call to actions developed for optimum effect
  • Print
  • Develop artwork into an HTML format for email campaign

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Point of Sale

Enjoy Holidays have five shops in prime locations so regularly ask us to produce posters for their windows.
Receiving such high foot traffic past all their shops means that strong marketing campaigns are important to catch their attention and entice customers in. Advertising holiday destinations works very well in poster format as the imagery is strong and very appealing to the passing public.
The posters keep to the same brand, look and style as the rest of Enjoy Holidays’ marketing pieces to keep consistency with what the local community are already familiar with from local press and print advertising which we also produce.
On occasions we have to produce artwork for Enjoy Holidays in conjunction with another major holiday company or cruise line. Fred Olsen is a common example where we have to work with their marketing department to ensure we meet their brand guidelines and end up with a finished piece that both the cruise line and Enjoy Holidays are happy with.
The majority of posters printed for Enjoy Holidays are A0 with a gloss finish and are printed in multiple quantities within a few days so the customer receives them whilst his offers are still current.