Packaging
We were approached by Boaters (a wholly owned arm of Whittards of Chelsea) to produce a range of packaging for the launch of a new range of coffee, made from natural organic ingredients, infused with various vitamins and supplements.
The first was Karma Clarity a Gingko and Biloba infused drink, the second was Karma Immunity containing Rosehip and Echinacea to strengthen the immune system. The third was Karma Flexibility, made from organically grown beans and naturally fortified with vitamins and lastly, Karma Flexibility, containing natural ingredients to promote joint health.
We were given a very flexible brief for the project and therefore went with a modern and contemporary look and feel unlike more established packaging. We felt it stood out as different in terms of what is traditional on the shelves in supermarkets today.
