With text message read rates at a massive 98%, and most people always staying within 4 feet of their mobile phone, there’s no disputing that SMS Text Messaging is probably today’s most compelling and immediate advertising medium.
The mobile phone is now a major part of all our daily lives, and it can also be a great way to connect with your customers. More traditional forms of broadcast marketing like radio and TV normally have a very low return on investment (ROI), mainly due to their high set-up costs. If you’re in business, you’ll know that it’s all about the bottom line, so you’ll be really pleased to know that SMS Text Message campaigns are very low in cost and extremely high in impact.