…email marketing is as powerful as it is cost effective in getting your message across to hundreds or thousands of your customers quickly and cheaply.
Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious – it’s fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business. Response rates for bulk emails are higher than for direct mailings, thanks to the immediacy of the medium.
Email marketing done badly does present some pitfalls, however. Indiscriminate emailing will be seen as spam. Responsibility and relevance are the watchwords.
You must have permission to email the recipient. And if you want them to respond positively, you must send messages that are genuinely of value to them.Make sure you make the right decision when you consider your next email marketing campaign.Give us a call for some friendly advice and insights when you are considering your next campaign.
• Write a meaningful subject line
• Keep the message focused
• Avoid attachments
• Identify yourself clearly
• Proof read
• Don’t assume privacy
• Respond Promptly
• Show Respect
There really is quite a lot to consider when sending any email marketing campaign and there is a lot to lose by getting it wrong. Get it right and you will see sales and customer loyalty grow. Make sure you don’t leave it to chance and give us a call to help you with your next project. We are only a phone call away
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