creating lasting solutions
What is SEO (Search Engine Optimization)?
SEO (Search Engine Optimization) is the art of optimising and upgrading a website to make it reach a higher position in the SERP ( Search Engine Result Pages) of Google, Bing etc. The process simply ensures that a website can be found in the search engines for words and phrases which relate to what the website is offering, It could be any service or product. It is basically the method of getting traffic from the “free”, “organic”, “editorial”, or “natural” search results.
If location is a priority for your company, we will make sure that Google Local Optimisation is a major part of that strategy. The best internet marketing services not only result in the upgrading of local results, but more actionable and dynamic information is provided like location, phone numbers, and reviews.
Why Search Engine Optimisation is Important?
SEO is more significant than ever for businesses because it takes your brand to the next level. The reliable and credible features establish the authority of the brand as having a top position increases the website’s trust. Good optimisation is interrelated with the improved User experience (UX) and usability of a website. Local Optimisation enhances your digital properties for a specific vicinity. For example you are searching for “Web Design Cambridge” you will see local results under Google Ads. It’s really beneficial in terms of local search. It means increased engagement, traffic, and conversions. Stay ahead in the competition as good organic position increases the number of customers for your website and boost the sales.
There are several aspects taken into consideration for laying out the perfect SEO strategy. From competition to results, nothing can be left out to stay behind on SERPs. But for starters, a website must do the basics, of serving information to people looking for their query. If your website does the basics, then the initial step is good in SEO. You understand your objectives, and so your website must do so the same.
We do proper SEO audit (inspection) and see that your website falls in line with all the requirements, updates, etc. We do SEO audit by using search engine owned tools available in the market. These tools help us recognise issues and provides direct alternate solutions. Common problems faced by a website are content, page boundaries, over optimised keywords, zero tags. All of the issues make us familiar that where exactly our business stands in the competitive environment.
Google Ranking affects the conversion rate. We perform an on-page optimisation, it is about optimising the web page with the appropriate keywords. It basically implies the measures that can be taken directly within a website in order to boost its search engine rankings. Meta Optimisation, Header Optimisation, Images Alt, Title, Caption Optimisation, Keyword Optimisation, interlinking, format, URI optimisation is all major elements of on-page optimisation.
Off Page SEO is basically the use of optimisation strategies that are in alliance with the terms and conditions of major search engines including Google. We perform an Off page SEO based on Google webmaster guidelines that ensure that high DA (Domain Authority) and PA(Page Authority), natural and quality link building in relevance with your website.
When doing search engine optimisation, daily analysis is necessary. With this analysis, we need to check user behaviour on the website, bounce rate, average time, page views, etc. We also need to review Google webmaster console on daily basis, sitemap errors, crawling behavior, blocked resources, ranking positions, etc.
Areas we serve
As a company Creative Edge has been spreading its wings. Although we generally serve the local community such as Huntingdon, Cambridge and Peterborough our net spreads further afield to cover towns in the West like Northampton and Kettering, to the South - Letchworth, Bedford and Luton all the way down to Brighton. Over to Bury St Edmunds, Ipswich, Kings Lynn and beyond in the East and also to the North as far as Aberdeen! We even have some great clients in Auckland the other side of the world in New Zealand, due to our deep rooted history dealing with the motor industry.
If you are looking for an open and honest, hard working agency to help you with your next project then we would love to hear from you.